The responsibility of the EMI Marketing department is to deliver to the company incremental revenue through the commercial exploitation of EMI's recorded assets. The scope of this department's responsibility covers diverse areas from:
Licensing - of our artist's recorded tracks for EMI's joint venture with Virgin e.g. "Now!" series, and all EMI/Virgin branded albums such as 'the best album in the world ... ever!' series etc
- to other record companies for use on their TV albums
- to other third party record company licensees, balancing the interests of licensing revenue and supporting and trading in our own compilations and albums.
- for Mail-order use
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Business Development - EMI Incentive is the department within EMI Records dedicated to matching music to promotions and bands with brands.
This includes physical and digital preumiums, retail exclusives and mobile content. We also license our own range of DRTV product worldwide.
Synchronisation - by sourcing and negotiating deals for TV, Film, Radio and Corporate use
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