EMI Liberty was launched in 2001 to provide a home for both new signings and new releases from EMI's established artists. Releases have included new material from artists as diverse as Michael Ball, UB40, The Bangles, Cilla Black, Gilbert O'Sullivan and Sarah Brightman. Key to the success of the label is a willingness not to rely on traditional marketing and promotional opportunities (while still embracing them) but to pursue lateral and unique opportunities via sponsorships, TV tie-ins, concept projects etc. EMI Liberty, as part of the EMI Marketing operation, is staffed by A&R and marketing personel who have a wide music knowledge and an even wider breadth of experience in the industry. www.emicatalogue.com